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1. Marketing : Nature, Scope, Importance and Evolution of Marketing, 2. Marketing Mix, 3. Marketing Environment, 4.Consumer Behaviour, 5.Market Segmentation and Positioning, 6. Product : Product Mix and Product Cycle, 7. Branding, Packaging and Labelling, After Sales Services, 8. New Product Development, 9. Price : Importance of Price in Marketing, Affecting Factors, Kinds, Policies and Strategies, 10. Promotion : A Conceptual Framework, 11.Personal Selling, 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotions,13. Distribution : Marketing, Channel System and Wholesalling, 14.Distribution : Retailing 15.Recent Development in Marketing (Social Marketing, Online Marketing, Direct Marketing, Service Marketing, Green Marketing, Relationship Marketing and Rural Marketing)

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